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About the Creator
IIT Roorkee
IIT Roorkee, established in 1847, is one of India's premier engineering institutions known for its cutting-edge research and education in science and technology. Located in Roorkee, Uttarakhand, the institute has a rich history of excellence and innovation in various fields, including artificial intelligence and marketing. The course on AI in Marketing reflects IIT Roorkee's commitment to bridging the gap between advanced technological solutions and practical business applications, leveraging the institution's extensive expertise and research capabilities.
Who is this course for
Marketing Professionals: Individuals working in marketing roles who want to understand and apply AI technologies to enhance their strategies and campaigns.
Data Analysts: Professionals looking to integrate AI tools and methods into their data analysis for better marketing insights.
Product Managers: Those responsible for product development and marketing who wish to leverage AI for more effective decision-making and strategy formulation.
Entrepreneurs and Business Owners: Entrepreneurs aiming to utilize AI to optimize their marketing efforts and drive business growth.
Students and Researchers: Academics and students interested in the intersection of AI and marketing for research or career development.
AI Enthusiasts: Individuals with a general interest in AI who want to explore its applications specifically within the marketing domain.
Overview
The "AI in Marketing" course, offered by IIT Roorkee in July 2018, provides an in-depth exploration of how artificial intelligence is revolutionizing the marketing landscape. Covering a comprehensive range of topics, this course delves into the fundamentals of AI, its algorithms, and its application across various marketing strategies. From understanding customer behavior and personalization to leveraging AI for pricing, advertising, and sales, the course equips learners with the knowledge to harness AI's power in transforming marketing efforts. With 61 detailed lectures, it combines theoretical insights with practical applications, making it a valuable resource for marketing professionals and AI enthusiasts.
Course Highlights
Understanding AI Basics: Gain foundational knowledge of AI concepts and their relevance to marketing.
AI Algorithms: Explore various AI algorithms and their applications in marketing strategies.
Transforming Marketing Strategy: Learn how AI can revolutionize marketing strategies and enhance decision-making.
Customer Value Delivery: Understand how AI contributes to delivering customer value and optimizing the value delivery process.
AI in Marketing Mix: Discover the role of AI in the marketing mix, including product development and promotional strategies.
Personalization Techniques: Delve into AI-driven personalization and hyper-personalization techniques for improved customer engagement.
AI in Advertising and Sales: Examine the use of AI in advertising, sales promotions, and direct marketing.
Ethical Considerations: Address ethical challenges and sustainability concerns associated with AI in marketing.