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About the Creator

Jessica Uelmen

Jessica Uelmen is a Product Manager with 5 years of experience in tech. A self-proclaimed nerd and Sailor Moon fan, she began building websites at 13 and transitioned from musical theater to electrical engineering in college. After working as an electrical engineer and managing Nanodegree programs at Udacity, Jessica shifted to product management, where she applies her diverse background to create impactful products.

Business & Management

View Course

By Jessica Uelmen

Self-paced

FREE

App Monetization

Learn how to effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate.

Who is this course for

App Monetization Course is ideal for:

  • App Developers
    Those looking to effectively monetize their apps and maximize revenue through strategic planning and implementation.

  • Entrepreneurs
    Individuals who are launching new apps and need guidance on developing a profitable monetization strategy from the ground up.

  • Product Managers
    Professionals seeking to enhance their app's financial performance and implement effective monetization tactics.

  • Marketing Professionals
    Those interested in understanding and applying monetization strategies to improve their app’s profitability and market position.

  • Freelancers and Consultants
    Independent professionals who want to offer monetization expertise to clients and enhance their service offerings.

Overview

The App Monetization Course is a comprehensive guide designed to equip you with the knowledge and tools needed to effectively monetize your app. Whether you’re launching a new app or optimizing an existing one, this course covers essential strategies and practical steps for developing, implementing, and refining your monetization approach.


Course Highlights:

  1. Foundations of Monetization
    Understand core concepts and build a monetization strategy focusing on profitability and product/market fit from the start.

  2. Exploring Monetization Strategies
    Dive into various methods such as in-app purchases, subscriptions, and ads. Learn to evaluate and choose the best strategy for your app’s goals.

  3. Implementing Your Plan
    Customize and execute a monetization strategy tailored to your app. Set up a tracking system to monitor its effectiveness.

  4. Optimizing for Growth
    Discover techniques to enhance your revenue and overcome challenges with insights from Nir Eyal, author of Hooked.

  5. Real-World Case Study: Wufoo
    Analyze the success of Wufoo through Kevin Hale’s experience, gaining practical insights into applying monetization strategies.

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